Clothing Flat Lay Photography Ideas You Need To Steal This 2023
Flat-lay photography can elevate your next fit, fashion capsule, or clothing photoshoot. We see this aesthetic all the time on Instagram, Pinterest, and Tiktok's âGet Ready With Meâ videos.
Itâs a great way to showcase how clothes fit together. And, it can even act as a POV for when youâre trying out a new fit.
But, you canât just grab a phone and take pics while going hunchback, arching to angle the shot right. Like winter, the season fitsâthere are layers to this. Weâll show you how to get it right!
What Is Flat Lay Clothing Photography?
In a nutshell, flat lays are photos taken from a birdâs eye view, top-down, or if you want specifics, a 90-degree angle, parallel to a surface. Here are a couple of examples:
Source: Mensfashionstylefeed / Instagram
Menâs Fashion Style Feed does a great job with its flat flays. Itâs even more effective because they donât only show the clothesâthey provide inspiration for your next fit.
With the basics out of the way, hereâs what you need to get started.
What Do You Need For Flat Lay Clothing Photography?
If youâre a clothing brand, flat lays are going to be your bread and butter. Here is the equipment you need to ensure you get the perfect shots:
- Tripod: An essential tool that ensures you get the perfect 90-degree angle without any shakes or blurriness.
- Camera: You can go for a DSLR or even your smartphone. Just make sure that your tripod has docks for both.
- Background: The background can be white or black foam boards or any flat surface.
Aside from the equipment, lighting is another important factor to consider. Remember, how light hits your subject directly affects the vibe of the shot.
You can go for natural light but itâs not optimal for flat lays. If you want to streamline your photoshoots, invest in a good LED or ring light.
With the proper lighting equipment, you donât have to be at the mercy of mother nature. You can shoot anytime that you want, even during the night.
If thatâs not an option at the moment, be sure to take your shots close to a light source. Make sure to diffuse the light coming in with a curtain or similar material if the lightâs too harsh.
8 Clothing Lay Flat Ideas To Steal This 2023
Got your gear ready? Good! Itâs time to take your flat lays! Here are eight ideas you can draw inspiration from for your next photoshoot.
Use An Iron For Crisp Result
Iron your clothes. Itâs not just for making clothes look presentable. You want people that look at your flat lay to go âDamn, I want to pick that up and wear that fit todayâwhere can I get this?â.
Nobodyâs gonna get that reaction with wrinkly clothes. Imagine it being a POV. Itâs not your clothes, itâs your audienceâs. To make it even more effective, add a story to it.
Try To Tell A Story
Picture this, youâre looking at a flat lay on Instagram. Itâs cute. You see sunglasses, a pearl necklace, and an adorable yellow dress. The first thing that comes to mind? Weâre going on a beach trip!
During the product staging phase, arrange the clothes in a way that allows your audience to envision themselves in real-world scenarios.
Take Shareable Shots
Share your flat lays with a clear purpose in mind. It can be a gateway for your Instagram or Pinterest followers to learn more about your brand on your website.
Plus, theyâre simple enough that they can fit anywhere, be it on your fashion blog, Instagram feed, or short videos for Tiktok and YouTube.
Use Props
Props are like adlibs in your favorite song. Think of Taylor Swiftâs Bejeweled. That âNice!â adlib is like ear candy but it doesnât take away from the song. In fact, you donât even need it.
Props do to flat lay photos what adlibs do for music. You donât essentially âneedâ them. But they enhance a lot of what youâre trying to feature.
Try adding props that complement the hue of the clothes or arrange them in a way that directs the focus to your main subject.
Try Different Backgrounds
Different backgrounds help determine the feel of the shot. For example, wooden tables give off an earthy and rustic vibe. Marble table tops give a cleaner look and help emphasize the clothes.
Even wrinkled bed covers can add familiar elements to your flat lays (letâs be real, our beds are wrinkly most of the time). But, when choosing your background, be mindful of the color.
Backgrounds with the opposite hue to clothes make them pop. You wouldnât want a white backdrop for an all-white fit.
Take Photos Of The Details
There are a lot of options for highlighting the details in flat lays. Two of the most practical are styling clothes to purposely showcase the details and using lower-angle lighting.
You can get even more detailed by adding the product details or dimensions of the clothes.
Take Lots Of Angles
Anything other than a 90-degree shot wonât be considered flat lays. But, we can make our photos more diverse and dynamic by rotating the lens or shifting the composition.
Layer complementary props under your subject to add depth. Another tip is to use low-angle lighting to highlight imperfections on the clothes such as tiny wrinkles.
Edit Your Shots
Once you have your shots, edit them. Granted, not everybody knows how to edit, especially with software like Lightroom. Luckily, Pixelcutâs got you covered!
Even as a beginner, you can edit your flat lays with ease, clean up pictures by removing unwanted objects, or use an image upscaler to ensure quality.
Key Takeaways
Flat lay photography is an engaging way to highlight your clothing photoshoots. But, before hitting the shutter, consider the following:
- To ensure a 90-degree angle, use a tripod.
- Experiment with complementary colors, contrasting the background with the subject.
- Add props to emphasize your clothing.
- Try different angles by moving your lens left or right or with low-angle lighting.
- Always edit your photos to get the most out of each shot.
If you want an editing tool thatâs free, easy-to-use, and available on-the-go, look no further than Pixelcut! Sign up today and streamline editing for your next flat lay photoshoot!
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